SWU (Starts With You, or "Começa Com Você" - CCV, in Portuguese) is originally a Brazilian sustainability movement, which organised the rock music festival SWU Music & Arts Festival. The festival had its first edition in October 2010. It was a three-day-long festival that had many important national and international musical acts including Megadeth, Avenged Sevenfold, Linkin Park, Kings of Leon, Queens of the Stone Age and Rage Against the Machine. It took place in the Arena Maeda in Itu on October 9, 10 and 11, 2010. Arena Maeda is actually a farm, which hosts many events because of its good terrain and location. The event also had most of its main concerts recorded and broadcast live on international television.
The second edition took place in Paulínia on November 12, 13 and 14, 2011. The festival has not been held since.
SWU Music & Arts Festival 2010 The concerts took place in four different stages: Ar (air), Água (water), Heineken Greenspace and Oi Novo Som (Oi New Sound). Act names in Bold are Headliners.
Line-up Saturday 9 OctoberSunday 10 OctoberMonday 11 OctoberPalco Ar (Air Stage)Rage Against the Machine Los Hermanos Infectious Grooves Black Drawing ChalksDave Matthews Band Regina Spektor Capital Inicial O Teatro MágicoLinkin Park Queens of the Stone Age Avenged Sevenfold Yo La Tengo Crashdïet Alain JohannesPalco Água (Water Stage)The Mars Volta Os Mutantes Macaco Bong Brothers of BrazilKings of Leon Joss Stone Sublime with Rome Jota QuestPixies Incubus Cavalera Conspiracy Rahzel Glória Ilo Ferreira Tiësto1Heineken GreenspaceThe Crystal Method MSTRKRFT Switch The Twelves Killer on the Dancefloor Glocal Steve Angello1 DJ Marky1Markus Schulz Sharam Roger Sanchez Sander Kleinenberg Life Is a Loop Nick Warren Mario FischettiErol Alkan Gui Boratto Mixhell Aeroplane Anthony Rother Anderson NoisePalco Oi Novo Som (Oi New Sound Stage)2The Apples in Stereo Cidadão Instigado Mallu Magalhães Curumin & The Aipins Superguidis Letuce + qinhO Sobrado 112Bomba Estéreo Otto Tulipa Ruiz Lucas Santtana Luísa Maita Rubinho e Força Bruta VolverCSS Josh Rouse BNegão & Seletores de Frequência Autoramas Mombojó Fino Coletivo Tono 1Late night performances after the headliners by various DJ's. 2Every night one independent band winner of the "Battle of Bands Oi Novo Som Contest" performed after the headliners.
SWU Music & Arts Festival 2011
Less than two days after the end of the 2010 edition, it was posted in the festival's official Facebook page that there would be a 2011 version of the festival. There is an official page of the festival's website in its Brazilian version, where it is asked for opinions and suggestion for the 2011 festival. On 3 June 2011, it was confirmed by the Brazilian edition of the Portuguese broadsheet newspaper Destak that the festival will be held at a new venue. While organizers have yet to finalize details, it was speculated that the event may be held at the São Paulo municipality of Paulínia.
Line-up and Stages Energia (Energy) Consciência (Consciousness) New Stage Heineken Greenspace Dia 12 Michael Franti & Spearhead Marcelo D2 Snoop Dogg Black Eyed Peas Emicida SOJA Damian Marley Kanye West Copacabana Club Miranda Kassin & Andre Frateschi Matt & Kim OFWGKTA Ghostland Observatory Guest DJ DATABASE Ask to Quit AVICII DJ Marky & S. P. Y present Galaxy Who Made Who James Murphy Frankie Knuckles Tiga Dia 13 Zé Ramalho Tedeschi Trucks Band Duran Duran Lynyrd Skynyrd Ultraje a Rigor Chris Cornell Peter Gabriel & The New Blood Orchestra Apolonio Sabonetes Is Tropical !!! Playing For Change Modest Mouse Hole Guest DJ Raul Boesel Meme Gareth Emery Paulo Boghosian Booka Shade John Digwee Afrojack Fedde Le Grand Dia 14 Raimundos Black Rebel Motorcycle Club 311 Primus Stone Temple Pilots Faith No More Duff McKagan’s Loaded Down Sonic Youth Megadeth Alice in Chains Medulla Ash Pepper The Black Angel Bag Raiders Miyavi Crystal Castles Simple Plan Guest DJ Dubshape M.A.N.D.Y Joris Voorn e Nic Fanciulli. Gui Boratto Layo & Bushwacka Loco Dice Sven Väth
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